I collect ledes that I like and organize them into categories on Evernote for future reference. Periodically, I'll share my notes with you on this blog. They add variety to my lede repertoire and help inspire new ideas when I feel stuck. Hopefully, these notes will be useful to you, too...
The Three-Step Lede
Mornings are a great time for getting things done. You're less likely to be interrupted than you are later in the day. Your supply of willpower is fresh after a good night's sleep. That makes it possible to turn personal priorities like exercise or strategic thinking into reality.
But if you've got big goals -- and a chaotic a.m. schedule -- how can you make over your mornings to make these goals happen?
Because I write about time management frequently, I've gotten to see hundreds of calendars and schedules over the years. From studying people's morning habits, I've learned that getting the most out of this time is a five-part process. Follow these steps, though, and you're on your way to building morning habits that stick.
Step 1/ Paragraph 1:
- Option A. State conventional wisdom.
- Option B. State desired outcome or goal.
Step 2/ Paragraph 2: "But" ...
- Option A. Identify contrast or deviation from conventional wisdom.
- Option B. Identify challenge.
Step 3/ Paragraph 3: Nutgraph. State what's in it for readers if they dive in.
"Follow these steps, though, and you're on your way to building morning habits that stick."
When to Use this Lede:
This lede works well for List Articles as an effective way to set up the list (7 Steps, 10 Keys, 5 Factors, 8 Questions, etc.).
About the Author: Sean M. Lyden is CEO of Lyden Communications LLC (www.lydencommunications.com), a business communication consulting firm that helps companies develop messaging designed to engage, inspire, persuade and sell. Practice areas include content & editorial strategy, sales strategy & coaching, and leadership communication. A feature writer for several automotive and trucking trade publications, Sean is also co-author of “How to Succeed and Make Money on Your First Rental House” (John Wiley & Sons) and contributor to "The Ultimate Small Business Marketing Guide” and “The Great Big Book of Business Lists,” both books published by Entrepreneur Press.
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