Whether you're a freelance, corporate or agency copywriter -- or even a business owner or marketer -- if you want to learn how to write copy that sizzles and sells, then you've come to the right place.
What should you expect from this blog?
While I have over 12 years experience as a professional copywriter and built a highly successful track record, the marketing world is constantly shifting. Our approaches to traditional print ads or direct response campaigns must take into account the new challenges and opportunities inherent to writing copy for Websites, landing pages, e-blasts, and 140-character Tweets. Yet, I argue that there are timeless psychological principles and writing processes that remain constant, regardless of format, and should serve as our compass as we navigate through all the changes -- now and into the future.
Lyden's Lab exists to uncover these enduring principles and explore how to best apply them to write more persuasively, whatever the format -- from print to digital, traditional to social media.
Some of the broad topics we'll unpack and examine closely include:
- Examining psychological theories on consumer behavior; applying them to copywriting
- Comparing and contrasting copywriting techniques for traditional vs new media formats
- Creating templates to write more efficiently in the full spectrum of formats
- Critiquing existing print ads, case studies, Web copy, e-blast copy, etc. -- to demonstrate how to make them pull more persuasively
- Sharing reviews on useful books, blogs, websites, etc. to help you be more successful
Therefore, instead of merely pontificating on copywriting, I see my role more as a curious researcher in a “lab,” with a burning passion to explore, uncover and test principles that will help all of us succeed in our craft – and then report back to you, at least weekly, with my findings. I envision you participating with me in this process, as you share questions, comments, ideas and challenges.
Our ultimate goal is to equip you with the information you need to write copy that sells -- and make you indispensable to your clients or employer.
So . . . Welcome to Lyden’s Lab for Copywriters! Subscribe to our feed, and I look forward to partnering with you on this journey.
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