5 Must-Read Posts on Writing Headlines that Sell

"Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives."—Bill Walsh, National Copy Desk Chief, Washington Post

 

Looking for inspiration to write that killer headline? Here are five posts I’ve found to be extremely helpful.

 

· How to Write Headlines that Work by Brian Clark

 

· David Ogilvy on How to Write Headlines by Brad Shore

 

· How to Write an Effective Headline: Basic Principles by Ralph F. Wilson

 

· How to Write Headlines that Scream "Read Me!"by Mark Ragan

 

· The Sexy Art of Writing Headlines that Kill by Leo Babauta

 

Have you come across other great posts and articles on headline writing that have helped you? If so, please share them!

 

 

About the Author: Sean M. Lyden is a nationally recognized feature writer and columnist on sales, marketing, automotive and technology topics. As a ghostwriter and copywriter, Sean has served clients such as General Motors, SunTrust Service Corporation, Morgan Stanley, Embedded Linux Consortium and Shaw Industries. He’s also co-author of the book How to Succeed and Make Money on Your First Rental House (published by John Wiley & Sons). Follow Sean on Twitter.

 

© Sean M. Lyden, 2010, All Rights Reserved

Comments

[Thedoctorwriter.wordpress.com]

Writing a great headline is an art that takes a lot of time to master. I appreciate these articles--especially the last two. And great headline yourself! Thanks for posting this. (I found it through LinkedIn.)

[Sean M. Lyden]

Thank you for your comment! I agree with you about the last two. Also, thank you for letting me know how you found this post. That's valuable feedback!