If not, your sales copy will most likely fail to connect with your reader. Your power to persuade in writing begins with a wholehearted belief in your product or service that spills over with infectious passion and enthusiasm.
Napoleon Hill says it best in this quote:
"I do not believe that I can afford to try to deceive anyone, about anything, but I know that I cannot afford to try to deceive myself. To do so would destroy the power of my pen and render my words ineffective. It is only when I write with the fire of enthusiasm burning in my heart that my writing impresses others favorably; and it is only when I speak from a heart that is bursting with belief in my message, that I can move my audience to accept that message."
Before you write, tap into this power of belief. Imagine yourself experiencing the benefits your (or your client's) offering brings to the customer. From that state of mind, allow the words to flow.
About the Author: Sean M. Lyden is a nationally recognized feature writer and columnist on sales, marketing, automotive and technology topics. As a ghostwriter and copywriter, Sean has served clients such as General Motors, SunTrust Service Corporation, Morgan Stanley, Embedded Linux Consortium and Shaw Industries. He’s also co-author of the book How to Succeed and Make Money on Your First Rental House (Wiley, 2003). Follow Sean on Twitter.
© Sean M. Lyden, 2011, All Rights Reserved
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