Lyden's Lab for Strategic Copywriters
Uncovering the Principles, Processes and Psychology to Writing Persuasive Copy
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Recent Posts
Is Persuasion through Reciprocation Really Manipulation?
The Give-to-Get Method of Persuasion
Want Your Copy to Sell More? Remove These 7 Barriers to Buying
3 Strategies for Writers to Combat Fear of Failure
Feel the Fear But Do It Anyway
Pro Writers: 5 Questions to Jumpstart a Productive Day
How to Turn Off Your Internal Editor - and Crank Up Productivity
7 Steps to Break Through Writer's Block
Lead-Writing Formula: The I-Feel-Your-Pain Lead
Do You BELIEVE in What You're Selling?
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What If Auto Dealers Advertised to Build Trust?
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One Question that Motivates a Response to Your Sales Proposal
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Book Study Notes - Ogilvy on Advertising - Chapter 8 (How to make TV Commercials that sell)
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Book Study Notes - Ogilvy on Advertising - Chapter 8 (How to make TV Commercials that sell)
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What If Auto Dealers Advertised to Build Trust?
Sean M. Lyden
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Book Study Notes - Ogilvy on Advertising - Chapter 7 (Wanted: a renaissance in print advertising)
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Book Study Notes - Ogilvy on Advertising - Chapter 7 (Wanted: a renaissance in print advertising)
Sean M. Lyden
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Book Study Notes - Ogilvy on Advertising - Chapter 3 (Jobs in advertising - and how to get them)
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Book Study Notes - Ogilvy on Advertising - Chapter 3 (Jobs in advertising - and how to get them)
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When is the Best Time to Craft Headlines?
Archives
April 2012
March 2012
December 2011
November 2011
May 2011
March 2011
February 2011
January 2011
November 2010
October 2010
Categories
Ad Copy Critique
Advertising
Article Writing
Automotive
Blogging
Book Proposal
Book Study Notes
Books
Consumer Psychology
Copy Critique
Copywriting
Crisis Communications
Elevator Pitch
Ghostwriting
Lead Writing
Motivation
Persuasion
Productivity
Project Management
Prospecting
Sales
The Business of Writing
Vocabulary
Word Challenge
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