7 Must-Read Posts on How to Craft a Compelling Elevator Pitch

When you’re at a networking event and someone asks you, “What do you do?”, does your answer generate enthusiastic interest and curiosity? If not, I’ve put together a list of seven must-read links to guide you through the process. Whether you’re a start-up entrepreneur looking to hone your elevator pitch to attract investors or a professional copywriter hired to craft the killer pitch for your company or client, there’s something here for you.  

1. Explain what your company does in 30 Seconds -- Inc Magazine
2. Elevator Pitch 101: Intro to Writing a 30-Second Elevator Pitch -- The Closet Entrepreneur
3. Is Your Elevator Pitch a Home Run? -- Freelance Folder
4. How to Write Your Elevator Pitch -- Bridge Group Inc.
5. Elevator Pitch Essentials: How to Create an Effective Elevator Pitch (free E-book) -- Chris O’Leary
6. Perfecting Your Elevator Pitch -- American Management Association
7. 3-Part Formula for a Successful Elevator Pitch (includes 2-min video with copywriter Bob Bly) -- Jeff Hendrickson Design

About the Author: Sean M. Lyden is a nationally recognized feature writer and columnist on sales, marketing, automotive and technology topics. As a ghostwriter and copywriter, Sean has served clients such as General Motors, SunTrust Service Corporation, Morgan Stanley, Embedded Linux Consortium and Shaw Industries. He’s also co-author of the book How to Succeed and Make Money on Your First Rental House (published by John Wiley & Sons). Follow Sean on Twitter.

© Sean M. Lyden, 2010, All Rights Reserved